A FAST channel centered around CBS’ “Lucky Dog” is launching on Xumo Play as part of a partnership between Hearst Media Production Group (HMPG) and Comcast and Charter’s join venture streamer Xumo.
The FAST channel will include the 12-season library of the Hearst-produced, Emmy-winning “Lucky Dog” franchise, which is hosted by renowned animal trainer Brandon McMillan, as well as new series, “Lucky Dog: Best in Show.” Per the description for the spinoff, “the series spotlights some of the most extraordinary dogs featured on the original series, whether they’re the fastest, funniest, or most fascinating.”
Since its debut on CBS in 2013, producers say “Lucky Dog” has helped to rescue, rehabilitate, train and re-home more than 200 dogs. The series has received three Daytime Emmy Awards, 55 Telly Awards, seven Parents’ Choice Awards and five Cynopsis Kids Imagination Awards. McMillan has earned two Daytime Emmys for Outstanding Host in a Lifestyle/Travel/Children’s or Family Viewing Program.
The Lucky Dog FAST channel will offer sponsorship opportunities, including bold in-grid ads, branded tune-in promotion, and custom ad overlays.
“As the FAST landscape evolves, our partnership with Xumo Play will offer brand partners and advertisers the opportunity to engage with audiences in more meaningful ways,” HMPG senior vice president of global licensing and distribution Andrew Tew said.
“Lucky Dog Channel offers more of the quality, award-winning programming our Xumo Play customers have come to expect while providing advertisers a more immersive brand experience,” Xumo vice president of content programming and partnerships Stefan Van Engen said. “Through the unique high-value sponsorship opportunities we’re getting ready to deliver with Lucky Dog Channel, we’re giving advertisers a new way to align with the trusted Lucky Dog brand in ways that resonate with our engaged audience.”
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