Instagram/@obi_cubana
Nigerian magnate and socialite Obi Cubana began the new week on a spiritual note with a heartfelt and prayerful message that had everyone on the internet chanting “Amen!” In his typical style of loud partying and philanthropy, Cubana, in all solemnity and seriousness, proceeded to bless the lives of his followers.
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Can I prophecy into your life this afternoon?” Cubana asked, proceeding before making his declarations. They include: that “the works of your hands are blessed” and that your children will be “pride and not a curse.” It then struck many who looked upon the entrepreneur as successful and blessed.
The comments then took on a prayerful atmosphere; hundreds joined in spiritual agreement, while others reminisced about their past experiences with Cubana. One such user related how they had shaken Cubana’s hand before typing Amen, thus associating themselves with a man many recognize as a mentor. Another formulated their financial prayer: “Person go dash me 200k this new week, Amen, Fire.”
The paradoxical nature of Cubana’s spiritual posts is fascinating: This is the man with some of the most fabulous parties in the country, yet he isn’t ashamed to be the catalyst for Nigerians joining in prayer online. It is perhaps this image of duality of his that resonates with the aspirational crowd, who see Cubana as an individual who walks the talk of harmony between spiritual and material prosperity.
Several commenters granted Cubana the position of “Daddy” and “big role model,” telling of the paternal figure he played within Nigerian pop culture. From someone very sincerely considering the proclamation about “a blessing to your generation,” an emotional “I’m saying Ameeeeeeeeeeeeeen” poured out with extra E’s accenting an earnest level of dignity vested in appreciation of the declaration.
Not all comments were entirely spiritual. Some were, for instance, an avenue for one to pitch their professional credentials with a bizarrely specific assertion of being a licensed clearing agent at the Apapa Wharf. The lengthy, near-résumé style comment stood out amid the sea of amens.
In this regard, the timing of the post, right at the beginning of the week, shows Cubana’s appreciation for his audience. For many Nigerians who need all the spiritual reinforcement possible because of the economic pipe-lining, such encouragement at the start of the week is comforting and motivating. And really, no matter the level of their earnestness, this blessing he bestows onto their life timelines is much appreciated.
After reading through tons of comments, one can recite in their own words, “In a setting where every influencer seems to be pushing glorification of materialism, Cubana has successfully endured, chiefly because he decided to marry prosperity to spirituality.” Judging by the kind of passion exhibited in the comments, the engagement is something that goes beyond glamour and down deep into this package of faith, success, and generosity.
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Meanwhile, that 200k, who knows? Maybe backed by blessings from Obi Cubana, it’ll materialize this week!
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